Betway to sponsor Easter Classic
Betway has been announced as the new sponsor of three categories of the All-Weather Championships, including the feature Easter Classic on Finals Day next year.
Grendisar wins the 2015 Easter Classic
The firm, who signed up to become an Authorised Betting Partner on Thursday, will back the Sprint, Middle Distance and Marathon divisions, with the 200,000 Betway Easter Classic which boasts the biggest prize on Finals Day at Lingfield on Good Friday, April 14.
Betway's marketing director, Anthony Werkman, said: "The All-Weather Championships have been a huge success since they were introduced four years ago and we're thrilled to become a sponsor of three key categories.
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"Having recently signed a deal to become an Authorised Betting Partner, we have shown our full commitment to British racing. We're very excited about this partnership with Arena Racing Company (owners of Lingfield) and the Sprint, Middle Distance and Marathon categories give us the perfect variety of races to sit alongside our existing Flat sponsorships, including the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup."
ARC group director of sponsorship, David Leyden Dunbar, added: "We are delighted to welcome Betway as category sponsors of the All-Weather Championships.
"We have already had a successful partnership with the company through their sponsorship of the Betway Lincoln and it is exciting to have the chance to extend this to the All-Weather Championships.
"As Authorised Betting Partners they understand the symbiotic nature of the racing and the betting industries and we are determined to continue to show the value of racing to their business through pioneering sponsorship opportunities, such as the All-Weather Championships."
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