New sponsor for King George VI

32Red have been unveiled as the new sponsors of the King George VI Winter Festival and Lanzarote Hurdle Day at Kempton Park.

A bronze statue of King George winner Kauto Star at Kempton Park

The bookmakers have also extended their support of Tolworth Hurdle Day at sister-course Sandown Park, in a three-year partnership announced by Jockey Club Racecourses.

A founding Authorised Betting Partner of British Racing, 32Red is already the sponsor of 45 fixtures at Kempton Park this year alone and began its association with Sandown Park's 32Red Tolworth Hurdle in 2011.

Phil White, Regional Director for the Jockey Club's London Region, said: "We warmly welcome 32Red as our new partner for these important fixtures at Kempton Park.

"32Red is a major supporter of Jockey Club Racecourses and we are delighted to expand our relationship to a new level on account of their status as a founding Authorised Betting Partner of British Racing."

The two-day King George VI Winter Festival, staged on 26th and 27th December, includes the Grade One £200,000 King George VI Chase, the Grade One Kauto Star Novices' Chase (in memory of Nigel Clark) and the Grade Two Desert Orchid Chase, worth £80,000.

Ed Ware, CEO of 32Red, said: "We are delighted to be sponsoring the King George VI Chase at Kempton Park for the next three years.

"Only a cursory glance at the roll call of previous winners of the King George VI Chase makes you appreciate the truly historic status of the race, and to have 32Red's name attached to it is very exciting.

"We are long established in horse racing sponsorship and are already the largest supporter of British Racing in numerical terms, but this seven-figure sponsorship package adds more quality and profile to our portfolio.

"Our three-year sponsorship of today's 32Red Sprint Cup, along with our recently renewed commitment to the £1m All Weather Championship Series, plus extending our support to the 32Red Tolworth Hurdle at Sandown Park, and adding the 32Red Lanzarote in too, means we are now not only leaders in terms of quantity but also quality."

Read More at Sporting Life

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